LSP Journal - Language for special purposes, professional communication, knowledge management and cognition 2014-12-15T11:16:17+00:00 Journal Administrator Open Journal Systems <p>The&nbsp;<em>LSP Journal - Language for special purposes, professional communication, knowledge management and cognition</em> focuses on interlinking research across these areas. The areas of research are of vital importance to the development, exchange and acceptance of new ideas and products in scientific domains as well as in trade and public services at national and international levels. The scope of the LSP Journal is to give researchers a peer-reviewed international forum for exchanges of new insights into theoretical and practical approaches in the areas of research. Operational and innovative methods and practices of relevance to creation and distribution of knowledge in intra- and interlingual environments are primary focal points. This journal replaced the former 'LSP and Professional Communication' (2001-2008), ISSN 1601-1929</p> <p>THE JOURNAL WILL NOT BE PUBLISHING ANY NEW ISSUES.</p> Editorial 2014-12-15T11:16:17+00:00 Henrik Selsøe Sørensen <html /> 2014-12-15T00:00:00+00:00 Copyright (c) The Construction of Conceptual Meaning in Print Footwear Advertisements 2014-12-15T11:16:17+00:00 Maria Enriqueta Cortes Fatima Azzahara El Yamlahi <!-- @page { margin: 2cm } P { margin-bottom: 0.21cm } --> <p style="margin-left: 1cm; margin-right: 0.75cm; margin-bottom: 0cm; line-height: 100%;"><span style="font-family: Times New Roman,serif;"><span lang="en-US">The aim of this study is to shed some light on how print footwear ads are created and interpreted from a cognitive linguistic perspective. With this purpose in mind we will analyse the various ways in which metaphor, metonymy and image schemas together with color are exploited by advertisers in this type of products to persuade the audience and influence their choices. Hence, a cognitive linguistic approach has been used to analyze nine advertisements that were released between the year 2006 and 2013 in an online corpus, “Adsoftheworld”, from its footwear section. The analysis is structured according to the theory of cognitive linguistics outlined over the last decades (amongst others see, for instance, Johnson, 1987; Lakoff, 1987 &amp; 1990; Lakoff &amp; Johnson, 1980 &amp; 1999; Forceville, 1996, 2006, 2009 &amp; 2012; Ruiz de Mendoza, 2000; Ungerer, 2000). </span></span></p> 2014-12-15T00:00:00+00:00 Copyright (c) Analysing the myth of digital natives in an English course: A higher education collaborative approach 2014-12-15T11:16:17+00:00 Begoña Montero-Fleta Carmen Pérez-Sabater <html /> 2014-12-15T00:00:00+00:00 Copyright (c) OWL ontology use for terminology work 2014-12-15T11:16:17+00:00 María Rosario Bautista Zambrana In this paper we revisit the question of the relationship between ontologies and terminologies, i.e. whether the former can be useful for building the latter. We review some of the approaches taken to address that topic and then construct a domain ontology for terminological purposes by means of the OWL-based ontology editor <em>TopBraid Composer Free Edition</em>. After showing how we have constructed the ontology, we analyze the results by focusing on five aspects: representation of conceptual relationships and characteristics; representation of linguistic relationships; use of abstract concepts; data categories that can be represented; and ontology display. Our results indicate that ontologies can be created for terminological purposes, but this comes with limitations. 2014-12-15T00:00:00+00:00 Copyright (c) IPCC communicative practices: A linguistic comparison of the Summary for Policymakers 2007 and 2013 2014-12-15T11:16:17+00:00 Kjersti Fløttum Trine Dahl <span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0mm 0mm 0pt 28.4pt; mso-layout-grid-align: none;" class="MsoNormal"><span style="font-size: small;"><span style="font-family: Times New Roman;"><span lang="EN-US" style="mso-ansi-language: EN-US;">The present paper undertakes an analysis of language use in two so-called Summaries for policymakers (SPMs), published as part of the IPCC (</span><span lang="EN-GB" style="mso-ansi-language: EN-GB;">Intergovernmental Panel on Climate Change) </span><span lang="EN-US" style="mso-ansi-language: EN-US;">Assessment Reports 4 (AR4, 2007) and 5 (AR5, 2013). Through a comparative analysis, we investigate how scientific claims are conveyed through expressions indicating various levels of (un)certainty, through scalar systems established by the IPCC to indicate levels of likelihood, confidence and evidence, as well as through non-predefined linguistic means. We also consider to what extent contrasted claims may indicate a difference in argumentative emphasis in the two summaries, without diverging from the overall purpose of the IPCC: to present a consensual view on current climate knowledge. Further, the analysis assumes a textual perspective, investigating to what extent the summaries have a narrative structure with a clear storyline. The results show that, generally, the two SPMs adhere to the expressed purpose of the IPCC. However, there are differences indicating a strengthened basis for scientific certainty in the AR5-SPM. The narrative analysis discusses the lack of explicit reactions to the stated complications. The findings also point towards the need for further analyses to assess the reception of text layout and language use by policymakers.</span></span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span> 2014-12-15T00:00:00+00:00 Copyright (c) A case study of letters to shareholders in annual reports before, during and after the financial crisis 2014-12-15T11:16:17+00:00 Barbara Dragsted <strong>Abstract:</strong> The present study investigates changes in themes and linguistic strategies in letters to shareholders from a large Danish bank’s annual reports published before, during and after the financial crisis. It draws mainly on genre theory and uses corpus linguistics as the primary method for collecting and analysing data. The study investigates the occurrence of recurrent and idiosyncratic themes, interactional discourse markers and charged and neutral words across three periods of time: before the crisis (2004-2007), during the crisis (2008-2011) and after the crisis (2012-2013). It is found that while the first (pre-crisis) and second (during crisis) periods differ from each other mainly with respect to the themes discussed in light of the developments in external circumstances and the bank’s financial performance, the latter (post-crisis) period reflects a more fundamental shift in genre, manifested in a less technical vocabulary, higher frequency of interactional discourse markers and more charged words. 2014-12-15T00:00:00+00:00 Copyright (c) Colophon 2014-12-15T11:16:17+00:00 Editorial Board Editorial Board <html /> 2014-12-15T00:00:00+00:00 Copyright (c) LSPJournal Vol5, NO 2 (2014) 2014-12-15T11:16:17+00:00 Editorial Board <html /> 2014-12-15T00:00:00+00:00 Copyright (c)