Forms of Expectations about Future Returns*

  • Kyung-Nan Koh


* Comment on Egbert, Henrik, “Pay-What-You-Want Pricing,” in this issue.


Bornstein, Erica. 2009. "The Impulse of Philanthropy." Cultural Anthropology 24 (2): 622-651.

Giesler, Markus. 2006. "Consumer Gift Systems." Journal of Consumer Research 33 (2): 283-290.

Grant, Adam M., Jane E. Dutton, and Brent D. Rosso. 2008. "Giving Commitment: Employee Support Programs and the Prosocial Sensemaking Process." Academy of Management Journal 51 (5): 898-918.

Greene, Shelby D. 1990. "Corporate Philanthropy and the Business Benefit: The Need for Clarity." Golden Gate University Law Review 20: 239-260.

Himmelstein, Jerome L. 1997. Looking Good and Doing Good: Corporate Philanthropy and Corporate Power. Bloomington: Indiana University Press.

Joy, Annamma , and Eric P. H. Li. 2012. "Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory." Journal of Business Anthropology 1 (1): 141-173.

McWilliams, Abagail, and Donald Siegel. 2000. "Corporate Social Responsibility and Financial Performance: Correlation or Misspecification?" Strategic Management Journal 21 (5): 603-609.<603::aid-smj101>;2-v

Porter, Michael E., and Mark R. Kramer. 2006. "Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility." Harvard Business Review (December): 6-20.

Sherry, John F., Jr. 1983. "Gift Giving in Anthropological Perspective." Journal of Consumer Research 10 (2): 157-168.

Urban, Greg. 2001. Metaculture: How Culture Moves through the World. Minneapolis: University of Minnesota Press.