Shifting Cases: Advancing a New Artifact for Entrepreneurial Education

  • Marlo Rencher

Abstract

Entrepreneurship, as applied here, involves helping students develop an entrepreneurial mindset by working in a university-supported startup that lacks the artificiality of a simulation or the safety net of heavy financial subsidization. This article chronicles an organizational-wide change at a private Midwestern university and the development of a new “artifact”—the dynamic case study—to complement a new approach to business and entrepreneurial education. After reviewing the function of case studies in a teaching and research context, I consider this new kind of case study as a boundary object and means for making sense of early stage entrepreneurial activity.

References

Anderson, A. 2005. Enacted Metaphor: The Theatricality of the Entrepreneurial Process, International Small Business Journal 23 (6): 587–603. https://doi.org/10.1177/0266242605057654

Crow, M. and W. Dabars. 2015. Designing the New American University. Baltimore, MD: Johns Hopkins University Press.

Dul, J., and T. Hak. 2007. Case Study Methodology in Business Research. New York, NY: Routledge.

Eisenhardt, K. 1989. Building Theories from Case Study Research, Academy of Management Review 14 (4): 532-550. https://doi.org/10.5465/amr.1989.4308385

Engeström, Y. 2014. Learning by Expanding: An Activity-Theoretical Approach to Developmental Research. New York, NY: Cambridge University Press. https://doi.org/10.1017/CBO9781139814744

Garcia-Lorenzo, L., P. Donnelly, L. Sell-Trujillo, and J. Miguel Imas. 2017. Liminal Entrepreneuring: The Creative Practices of Nascent Necessity Entrepreneurs, Organization Studies 39 (2-3): 373–395. https://doi.org/10.1177/0170840617727778

Gluesing, J. 2018. Using Boundary Objects to Facilitate Culture Change and Integrate a Global Top Management Team, Journal of Business Anthropology 7 (1): 32-50. https://doi.org/10.22439/jba.v7i1.5491

Lederman, D. 2017. The Culling of Higher Ed Begins, Inside Higher Ed. July 19. https://www.insidehighered.com/news/2017/07/19/numbercolleges-and-universities-drops-sharply-amid-economic-turmoil.

Marcus, J. 2017. Universities and Colleges Struggle to Stem Big Drops in Enrollment. The Hechinger Report. June 29. https://hechingerreport.org/universities-colleges-struggle-stem-bigdrops-enrollment/.

Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan That Works. Sebastopol, CA: O’Reilly Media, Inc.

Normand, Y. 2017. The History of the Case Study at Harvard Business School. HBX Business Blog. February 28. https://hbx.hbs.edu/blog/post/the-history-of-the-case-study-at-harvardbusiness-school.

Osterwalder, A., and Y. Pigneur. 2013. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: John Wiley & Sons.

Rencher, M. 2012. Crossing the Valley of Death: A Multi-Sited, Multi-Level Ethnographic Study of Growth Startups and Entrepreneurial Communities in Post-Industrial Detroit. Detroit, MI: Wayne State University.

Schramm, W. 1971. Notes on Case Studies of Instructional Media Projects. Stanford, CA: Stanford University, California Institute for Communication Research.

Star, S., and J. Griesemer. 1989. Institutional Ecology, Translations and Boundary Objects: Amateurs and Professionals in Berkeley's Museum of Vertebrate Zoology, 1907-39, Social Studies of Science 19 (3): 387–420. https://doi.org/10.1177/030631289019003001

Trompette, P., and D. Vinck. 2009. Revisiting the Notion of Boundary Object, Revue d’anthropologie des connaissances 3(1): 3-25.

Yin, R. 2013. Case Study Research: Design and Methods. Thousand Oaks, CA: SAGE Publications.

Published
2019-11-14
Section
Themed Articles