Shifting Cases: Advancing a New Artifact for Entrepreneurial Education

  • Marlo Rencher


Entrepreneurship, as applied here, involves helping students develop an entrepreneurial mindset by working in a university-supported startup that lacks the artificiality of a simulation or the safety net of heavy financial subsidization. This article chronicles an organizational-wide change at a private Midwestern university and the development of a new “artifact”—the dynamic case study—to complement a new approach to business and entrepreneurial education. After reviewing the function of case studies in a teaching and research context, I consider this new kind of case study as a boundary object and means for making sense of early stage entrepreneurial activity.


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