Personal Printers and Ink in São Paulo and Recife: Getting New Things Done
AbstractTeam ethnography for a desktop printer manufacturer in two Brazilian cities on desktop printers and printing is reported here. Our team aimed to resolve an initial puzzle about printers and ink and explored what was going on with the desktop printers as they were acquired, used, and maintained. Our work expanded to encompass the LAN house, small shops, often operated by entrepreneurs, that provide access to the Internet and to printing. The research led to an intrapreneurial modification of a long-standing desktop printer business model by the client. The article concludes by exploring how entrepreneurs (shop owners and teams doing ethnography for hire) and intrapreneurs (those who venture from within a large enterprise) widen the scope of their venturing to encompass wider social and political issues like moral panic, poverty reduction programs, and building social capital in low-income communities in the course of entrepreneurial venturing.
ABEP (Associação Brasileira de Empresas de Pesquisa) 2008. Critério de Classificação Econômica Brasil. http://www.abep.org/Servicos/Download.aspx?id=07, Accessed August 5, 2018.
Agar, M., 2013. The Lively Science: Remodeling Human Social Research. Minneapolis: Hillcrest Publishing Group.
Arias, M.A. and Y. Wen. 2015. Recovery from the Great Recession Has Varied Around the World. The Regional Economist (St. Louis Federal Reserve Bank). https://www.stlouisfed.org/~/media/Publications/Regional-
Economist/2015/October/recession.pdf, Accessed August 5, 2018.
Blanco, F., F. de Holanda, B. Filho and S. Pessôa. 2011. Brazil: Resilience in the Face of the Global Crisis. In M. K. Nabli, ed. The Great Recession and Developing Countries. Washington, DC: The World Bank. https://doi.org/10.1596/9780821385135_CH03
Briody, E. and K. Erickson 2017. Success Despite the Silos: System-Wide Innovation and Collaboration, In M. McCabe, ed. Collaborative Ethnography in a Business Environment. New York, NY: Routledge.
Brown, S. G., 1903. Automatic Relay Transmission for Long Submarine Cables, Journal of the Society of Telegraph Engineers: Including Original Communications on Telegraphy and Electrical Science 31: 1075-1076. https://doi.org/10.1049/jiee-1.1902.0050
Bufete, T., 2018. The High Cost of Wasted Printer Ink. Consumer Reports August 17, 2018. https://www.consumerreports.org/printers/the-highcost-of-wasted-printer-ink/, Accessed August 20, 2018.
D. Desjeux, S. Alami, I. Garabuau-Moussaoui and S. Taponier. 2000. Le jeu de la proximité et de la distance dans la communication quotidienne, In I. Garabu-Moussaoui and D. Desjeux, eds. Objet banal, objet social: Les objets quotidiens comme révélateurs des relations sociales. Paris, France: L’Harmattan, 214-238.
da Silva, L.A. and Gushiken, Y. 2010. LAN house: novos mapas de acesso digital na cidade de Cuiabá, Conexão-Comunicação e Cultura, 9(18): 75-88
Balieiro, F de F. 2018. ‘Não se meta com meus filhos’: a construção do pânico moral da criança sob ameaça. Cadernos Pagu, Vol. 53. http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-83332018000200406&lng=pt&tlng=pt, Accessed September 26, 2018. https://doi.org/10.1590/18094449201800530006
Denny, R. M. and Sunderland, P. L. eds., 2016. Handbook of Anthropology in Business. New York, NY: Routledge. https://doi.org/10.4324/9781315427850
Desjeux, D., 2016. The Itinerary Approach of a Business Anthropologist: Between Mobility, Diversity and Networks, Journal of Business Anthropology 5(1): 64-76. https://doi.org/10.22439/jba.v5i1.5215
Desjeux, D. 2004. The Itinerary Method: Comparing Intercultural Daily Life, Consumers, Commodities and Consumption 5(2): 1-13.
Fauna. 2014. Goodby WangBa: The Rise and Decline of Internet Bars in China, China Smack. https://www.chinasmack.com/goodbye-wangba-therise-decline-of-internet-bars-in-china, Accessed August 30, 2018.
Garabuau-Moussaoui, I. and Desjeux, D. 2000. Objet banal, objet social: Les objets quotidiens comme révélateurs des relations sociales. Paris, France: L'Harmattan.
Gitelman, L. (Editor) 2014. Paper Knowledge: Toward a Media History of Documents. Durham, NC: Duke University Press. https://doi.org/10.1215/9780822376767
Goody, J. 1987. The Interface between the Written and the Oral. Cambridge, UK: Cambridge University Press.
Graeber, D. 2015. The Utopia of Rules: On Technology, Stupidity, and the Secret Joys of Bureaucracy. Brooklyn: Melville House.
Hellman, A. G. 2015. How Does Bolsa Familia Work? Best Practices in the Implementation of Conditional Cash Transfer Programs in Latin America and the Caribbean. Inter-American Development Bank Technical Note
de Araujo, H, M. N. Reinhard and M. A. Cunha 2018. Servicios de gobierno electrónico en Brasil: un análisis a partir de medidas de acceso y competencias de uso de Internet, Revista de Administração Pública 52(4): 676-694, July/August. https://doi.org/10.1590/0034-7612171925
Hertz, E., 1998. The Trading Crowd: An Ethnography of the Shanghai Stock Market (Vol. 108). Cambridge, UK: Cambridge University Press. https://doi.org/10.1017/CBO9781139166850
Hull, M.S., 2012. Documents and Bureaucracy. Annual Review of Anthropology 41: 251-267. https://doi.org/10.1146/annurev.anthro.012809.104953
Karsten, M.M.V., 2019. Short-term Anthropology: Thoughts from a Fieldwork Among Plumbers, Digitalisation, Cultural Assumptions and Marketing Strategies, Journal of Business Anthropology 8(1): 108-125. https://doi.org/10.22439/jba.v8i1.5718
Kim, C., Self, J.A. and Bae, J., 2018. Exploring the First Momentary Unboxing Experience with Aesthetic Interaction, The Design Journal 21(3): 417-438. https://doi.org/10.1080/14606925.2018.1444538
Moeran, B., 2005. The Business of Ethnography. Berg Publishers.
McCann, B., 2018. Brazil's New Right, Dissent 65(2): 114-121. https://doi.org/10.1353/dss.2018.0035
Mújica, O.J., Vázquez, E., Duarte, E.C., Cortez-Escalante, J.J., Molina, J. and Silva Junior, J.B.D., 2014. Socioeconomic Inequalities and Mortality Trends in BRICS, 1990- 2010. Bulletin of the World Health Organization, 92: 405-412. https://doi.org/10.2471/BLT.13.127977
Nemer, D. and Reed, P., 2013. Can a community technology center be forprofit? A case study of LAN houses in Brazil. In Proceedings of the CIRN 2013 community informatics conference. Prato, Italy, October. https://www.researchgate.net/profile/David_Nemer/publication/291346091_Can_a_community_technology_center_be_forprofit_A_case_study_of_LAN_houses_in_Brazil/links/56a13ad408ae2afab882936e/Can-a-community-technology-center-be-for-profit-A-casestudy-of-LAN-houses-in-Brazil.pdf Accessed August 25, 2019.
Santos, C. 2014. Pernambuco: The New Locomotive of the Northeast, Oxygen 23 (June) http://oxygen.enel.com/category/23-brazil/, Accessed August 24, 2018
Scheper-Hughes, N. 1993. Death without Weeping: The Violence of Everyday Life in Brazil. Berkeley: University of California Press.
Sellen, A.J. and Harper, R.H., 2003. The Myth of the Paperless Office. Cambridge, MA: MIT Press.
Sunderland, P. and R. Denny, 2011. Consumer Segmentation in Practice. In D. Zwick and J. Cayla, eds. Inside Marketing. Oxford, UK: Oxford University Press, 133-161.
Tett, G., 2009. Fool's Gold: How the Bold Dream of a Small Tribe at JP Morgan Was Corrupted by Wall Street Greed and Unleashed a Catastrophe. New York, NY: Simon and Schuster.
Victora, C.G., Aquino, E.M., Leal, M.D.C., Monteiro, C.A., Barros, F.C. and Szwarcwald, C.L. 2011. Saúde de mães e crianças no Brasil: progressos e desafios, Saúde no Brasil 2, http://dms.ufpel.edu.br/ares/bitstream/handle/123456789/279/15%20Sa%FAde%20de%20m%E3es%20e%20crian%E7as%20no%20Brasil%20progressos%20e%20desafios.pdf?sequence=1, Accessed July 12, 2019.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).