The Vision for the Future of Mobility

The Changing Relationship Between Innovation and Quality in the U.S. Auto Industry

  • Donna L. Bell
  • Julia C. Gluesing Wayne State University, Industrial and Systems Engineering Department

Abstract

The automotive industry is going through a transformation. Disruptive technologies and tools are shifting the business model from one of automobiles to one of mobility. To accomplish this shift, automotive companies are embracing acquisitions and partnerships. In a time when the consumer electronics industry is delivering new products to market at a rapid rate, automotive manufacturers must identify ways of getting new products and features to customers faster and with high quality to maintain or increase market share.  We provide an analysis of interviews with global automotive company professionals to understand the impact that quality requirements have on innovation and the advanced product design process.   The research contributes to the literature on innovation and quality, identifying organizational behaviors and practices that facilitate or obstruct the development of high quality fast-to-market innovations, particularly in the area of mobility.

Author Biographies

Donna L. Bell
Donna L. Bell is an engineering executive that has worked in the automotive industry for more than 25 years, working mostly in electrical engineering but also holding engineering and leadership roles in product development, quality, purchasing, sustainability, and research. Donna has a Bachelor of Science degree in Electrical Engineering from Lawrence Technological University (Southfield, MI), a Master of Science degree in Electronics and Computer Control Systems and a Master of Science degree in Engineering Management, both from Wayne State University (Detroit, MI. Donna is currently a PhD candidate in Wayne State University’s Global Executive Track PhD program in the college of Industrial and System’s engineering, where she is researching the intersection of innovation and quality in a mature firm.
Julia C. Gluesing, Wayne State University, Industrial and Systems Engineering Department
Julia C. Gluesing is a business and organizational anthropologist with more than 40 years of experience in industry and academia as a consultant, researcher and trainer in global business development focusing on global leadership development, managing global teams, managing change, innovating across cultures and cross-cultural communication and training. Julia is a part-time faculty member in the Industrial and Systems Engineering Department at Wayne State University where she teaches the management of technology change and serves as a leadership project advisor in the Engineering Management Master’s Program. She also teaches courses in qualitative methods, global leadership, and global perspectives in the Global Executive Track Ph.D. Program, for which she was a founder and co-director.

References

Blank, T.-H. and E. Naveh 2014. 'Do quality and innovation compete against or complement each other? The moderating role of an information exchange climate.' The Quality Management Journal 21(2): 6. https://doi.org/10.1080/10686967.2014.11918382

Briody, E. K. , R. T. Trotter II, and T. L. Meerwarth 2010. Transforming Culture: Creating and Sustaining a Better Manufacturing Organization. New York: Palgrave MacMillan. https://doi.org/10.1057/9780230106178

Cameron, K. S. and R. E. Quinn 1999. Diagnosing and changing organizational culture: Based on the competing values framework. Davenport, Addison-Wesley.

Cameron, K. S. Q., Robert E. 2011. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. San Francisco, CA, John Wiley & Sons, Inc.

Corbin, J., & Strauss, A. 2008. Basics of Qualitative Research 3e (V. Knight, S. Connelly, L. Habib, K. Wiley, & G. Treadwell Eds.). In: United States of America: Sage Publications, Inc.

Creswell, J. W. 2014. Research design: Qualitative, quantitative, and mixed methods approaches, Sage publications.

Deming, W. E., & Edwards, D. W. 1982. Quality, productivity, and competitive position (Vol. 183): Massachusetts Institute of Technology, Center for advanced engineering study Cambridge, MA.

Dess, G. G. and J. C. Picken 2001. 'Changing roles: Leadership in the 21st century.' Organizational dynamics 28(3): 18-34. https://doi.org/10.1016/S0090-2616(00)88447-8

Evans, J. R. 2013. 'Insights on the future of quality management research.' Quality Management Journal 20(1): 8. https://doi.org/10.1080/10686967.2013.11918091

Ferraro, G. P. and E. K. Briody 2017. The Culture Dimension of Global Business, 8th Edition. London, UK; Routledge. https://doi.org/10.4324/9781315411019

Glynn, M. A. 1996. 'Innovative genius: A framework for relating individual and organizational intelligences to innovation.' Academy of management review 21(4): 1081-1111. https://doi.org/10.5465/amr.1996.9704071864

Gundling, E. 2016. 'Disruption in Detroit: Ford, Silicon Valley, and Beyond.' Harvard Business Review: 21. https://doi.org/10.4135/9781526407573

Hamada, T. 1994. Anthropological Perspectives on Organizational Culture. Lanham: University Press of America.

Imai, M. 1986. Kaizen. New York: Random House Business Division.

Ishikawa, K. 1985. What is total quality control? The Japanese way: Prentice Hall.

Jha, S., et al. 1996. 'The dynamics of continuous improvement: aligning organizational attributes and activities for quality and productivity.' International Journal of Quality Science 1(1): 19-47. https://doi.org/10.1108/13598539610117975

Juran, J. M. 1988. Juran on planning for quality: Free Press New York.

Kanter, R. M. 1984. Change masters. Simon and Schuster.

LeCompte, M.and J. Schensul 2010. Designing and Conducting Ethnographic Research: An Introduction. Lanham, MD: AltaMira.

Lockamy, A., & Khurana, A. 1995. Quality function deployment: total quality management for new product design. International Journal of Quality & Reliability Management, 12(6): 73-84. https://doi.org/10.1108/02656719510089939

Matzler, K. and H. H. Hinterhuber 1998. ‘How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment.’ Technovation 18(1): 25-38. https://doi.org/10.1016/S0166-4972(97)00072-2

Menon, A., et al. 1997. 'Product quality: Impact of interdepartmental interactions.' Journal of the Academy of Marketing Science 25(3): 187-200. https://doi.org/10.1177/0092070397253001

Miller, D. and P. H. Friesen 1982. 'Innovation in Conservative and Entrepreneurial Firms - 2 Models of Strategic Momentum.' Strategic Management Journal 3(1): 1-25. https://doi.org/10.1002/smj.4250030102

Morgan, M. 1993. Creating workforce innovation: turning individual creativity into organisational innovation. Business & Professional Publishing.

Prajogo, D. I. and A. S. Sohal 2001. 'TQM and innovation: a literature review and research framework.' Technovation 21(9): 539-558. https://doi.org/10.1016/S0166-4972(00)00070-5

Prajogo, D. I. and A. S. Sohal 2004. 'The multidimensionality of TQM practices in determining quality and innovation performance—an empirical examination.' Technovation 24(6): 443-453. https://doi.org/10.1016/S0166-4972(02)00122-0

Prajogo, D. I. and A. S. Sohal 2006. 'The integration of TQM and technology/R&D management in determining quality and innovation performance.' Omega 34(3): 296-312. https://doi.org/10.1016/j.omega.2004.11.004

Rogers, E. M. 2003, 2010. Diffusion of innovations. Simon and Schuster.

Saleh, S. D. and C. K. Wang 1993. 'The Management of Innovation - Strategy, Structure, and Organizational-Climate.' IEEE Transactions on Engineering Management 40(1): 14-21. https://doi.org/10.1109/17.206645

Sanchez, R. and J. T. Mahoney 1996. 'Modularity, flexibility, and knowledge management in product and organization design.' Strategic Management Journal 17(S2): 63-76. https://doi.org/10.1002/smj.4250171107

Schein, E. H. 1992, 2010. Organizational culture and leadership. John Wiley & Sons.

Sethi, R. 2000. 'New product quality and product development teams.' Journal of Marketing 64(2): 1-14. https://doi.org/10.1509/jmkg.64.2.1.17999

Shepard, H. A. 1967. 'Innovation-Resisting and Innovation-Producing Organizations.' The Journal of Business 40(4): 18. https://doi.org/10.1086/295012

Slater, S. F. and J. C. Narver 1998. ‘Research notes and communications customer-led and market-oriented: Let’s not confuse the two.’ Strategic Management Journal 19(10): 1001-1006. https://doi.org/10.1002/(SICI)1097-0266(199810)19:10%3C1001::AID-SMJ996%3E3.0.CO;2-4

Stefflre, V. 1985. 'Organizational Obstacles to Innovation - A Formulation of the Problems.' Journal of Product Innovation Management 2(1): 3-11. https://doi.org/10.1111/1540-5885.210003

Stenmark, C. K., et al. 2011. 'Managing the Innovative Process: The Dynamic Role of Leaders.' Psychology of Aesthetics Creativity and the Arts 5(1): 67-80. https://doi.org/10.1037/a0018588

Subramaniam, M. and M. A. Youndt 2005. 'The influence of intellectual capital on the types of innovative capabilities.' Academy of Management Journal 48(3): 450-463. https://doi.org/10.5465/amj.2005.17407911

Tidd, J., et al. 1997. Managing innovation: Integrating technological, organizational and market change. Chichester: John Wiley.

Tummala, R., et al. 2016. New era in automotive electronics, a co-development by Georgia tech and its automotive partners. 2016 Pan Pacific Microelectronics Symposium (Pan Pacific), IEEE. https://doi.org/10.1109/PanPacific.2016.7428388

Tushman, M. L. and P. Anderson 2004. Managing strategic innovation Change. Oxford University Press Inc.

Utterback, James M. 1994. The Dynamics of Innovation. Boston: Harvard Business School Press, p. xvii.

Wind, J. and V. Mahajan 1997. ‘Issues and opportunities in new product development: An introduction to the special issue.’ Journal of marketing research 34(1): 1-12. https://doi.org/10.1177/002224379703400101

Zeng, H.-B., et al. 2015. 'New results on stability analysis for systems with discrete distributed delay.' Automatica 60: 189-192. https://doi.org/10.1016/j.automatica.2015.07.017

Zeng, J., et al. 2015. 'The impact of hard and soft quality management on quality and innovation performance: An empirical study.' International Journal of Production Economics 162: 216-226. https://doi.org/10.1016/j.ijpe.2014.07.006

Published
2020-11-30
Section
Themed Articles: Transportation