The Vision for the Future of Mobility
The Changing Relationship Between Innovation and Quality in the U.S. Auto Industry
AbstractThe automotive industry is going through a transformation. Disruptive technologies and tools are shifting the business model from one of automobiles to one of mobility. To accomplish this shift, automotive companies are embracing acquisitions and partnerships. In a time when the consumer electronics industry is delivering new products to market at a rapid rate, automotive manufacturers must identify ways of getting new products and features to customers faster and with high quality to maintain or increase market share. We provide an analysis of interviews with global automotive company professionals to understand the impact that quality requirements have on innovation and the advanced product design process. The research contributes to the literature on innovation and quality, identifying organizational behaviors and practices that facilitate or obstruct the development of high quality fast-to-market innovations, particularly in the area of mobility.
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