Random in the time of social media

Authors

  • Michael Donovan

DOI:

https://doi.org/10.22439/jba.v3i2.4711

Author Biography

Michael Donovan

Michael Donovan holds and Ph.D. in Anthropology from New York University and works for Partner Practica Group LLC in New York, where he specializes in strategy consulting, marketing communications, branding, public policy and innovation. He has had the good fortune to bring his skills and experience as an anthropologist to an incredibly diverse set of projects. His work, which typically provides a fresh look at the cultural spaces inhabited by categories, brands, products and services, has yielded notable successes in new product development, retail design, portfolio management, audience development, messaging and strategic planning.

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Published

2014-11-28

Issue

Vol. 3 No. 2 (2014)

Section

Essays

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