Models of Enchantment and the Enchantment of Models

  • Simon Roberts Stripe Partners

Author Biography

Simon Roberts, Stripe Partners
Simon Roberts is senior partner at Stripe Partners, a London-based strategy and innovation studio. He began his research career doctorate on the satellite television revolution in India. A leading commercial ethnographer, he set up Ideas Bazaar, the UK’s first ethnographic research business, before establishing a multi-disciplinary R&D lab at Intel that created products and services in the health and ageing markets. Simon has led global engagements with businesses such as Intel, Unilever, Novo Nordisk and the BBC. He is regular speaker on topics at the intersection of technology, culture, business and design and he teaches on the Design/Digital ethnography courses at Dundee and UCL, and at Cass Business school. He chaired EPIC, the premier industry conference on ethnography in business, in 2012 and 2013, and may be reached at