Anthropologists at Work: Case Studies of Creating Value in Business
DOI:
https://doi.org/10.22439/jba.v13i1.7152Abstract
This essay will provide a series of concrete cases that reflect particularly successful or rewarding projects that anthropologists I interviewed worked on. These cases provide a window into the uniquely valuable contributions of anthropology when applied by the professionals trained in and devoted to the discipline. In many of the examples, anthropologists have enhanced their business cultures and/or their customers’ and clients’ cultures.References
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