Beyond the Human Metaphor: Integrating AI into 21st-Century Business Culture
DOI:
https://doi.org/10.22439/jba.v15i1.7808Abstract
The accelerating integration of Artificial Intelligence into organizational life is prompting a critical reckoning with how we conceptualize, deploy, and coexist with these technologies. In this essay, I argue that the prevailing tendency to anthropomorphize AI fundamentally misrepresents the capabilities and limitations of these tools, and gives short shrift to the human qualities that drive innovation, judgment, and connection in the workplace. Business anthropologists have a crucial role in shaping how to best integrate these powerful amplification tools with human cognition. As tools evolve, the boundaries will undoubtedly shift, necessitating our expertise to help navigate the front lines of human and machine interplay, and to remind business leaders of the ongoing need to nourish and invest in people as well as technology in order to address complex organizational challenges.
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