Det samfundsnyttige landbrug: Nye bæredygtige forretningsmodeller for landbrug i Danmark

  • Mette Vinther Larsen Aalborg Universitet
  • Charlotte Øland Madsen Aalborg Universitet
Nøgleord: Forretningsmodeller, doughnutøkonomi, bæredygtighed, økologi

Resumé

I denne artikel udfoldes en ny strømning indenfor økonomisk tænkning og teori. Baseret på bæredygtige og systemteoretiske tilgange udfordres de klassiske økonomiske teorier og giver nye måder for ledere at arbejde innovativt med bæredygtige forretningsmodeller. Formålet med artiklen er at udfolde, hvordan bæredygtig økonomisk teori kombineret med teorier om innovation af bæredygtige forretningsmodeller kan sætte spørgsmålstegn ved de taget-for-givet forestillinger om økonomisk styring, der præger beslutningsprocesserne i danske virksomheder.   Gennem to cases undersøges og eksemplificeres der muligheder og begrænsninger for at skabe bæredygtige forretningsmodeller. Artiklen tager udgangspunkt i projektet ”Det samfundsnyttige landbrug”, der har sat fokus på at udvikle nye forretningsmodeller for økologisk landbrug i Danmark.  

Forfatterbiografier

Mette Vinther Larsen , Aalborg Universitet
Mette Vinther Larsen er professor MSO, ph.d. ved Institut for Økonomi og Ledelse på Aalborg Universitet
Charlotte Øland Madsen , Aalborg Universitet
Charlotte Øland Madsen er lektor, ph.d., Aalborg Universitet

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Publiceret
2020-10-18