Motivation og ledelse af højtspecialiserede kreative medarbejdere

Abstract

The most important resource in the knowledge economy, the creative economy and the experience economy is the highly specialised, creative employees. This broad group of employees is crucial for both private sector competitiveness and public sector quality and efficiency. The challenge for future leaders will therefore be to release the full potential of this type of highly specialised, creative staff, and handle the managerial challenges that follow in the wake of that type of employee. The article introduces a comprehensive and empirically based new motivation and management theory, focusing on the highly specialised creative employees, and it debunks the myth of the hysterical and demanding prima donna who resists any constraints imposed by management.