Hvordan motiveres videnmedarbejdere? Et eksempel på reorganisering af HRM i en videntung virksomhed

Abstract

This article builds on the findings of a pilot project in a medium-sized, knowledge-intensive enterprise which had experienced problems with staff motivation. The enterprise therefore wanted to restructure its initiatives in Human Resource Management (HRM) and, simultaneously, clarify the coupling between these activities and the strategic goal of the organisation. The case is interesting in that focus, in connection with staff motivation, more often is on manufacturing enterprises. The introduction offers a short review of literature on HR and staff motivation, and the use of an action research methodology then develops into an innovative approach to design the HR-initiatives implemented by the enterprise. This contributes a practical example of a process model to be used by management in the restructuring of HR-initiatives in a knowledge-intensive organisation.