Table of Contents
Editorial
| What’s in a Name? - Editors’ Introduction to the Journal of Business Anthropology | |
| Brian Moeran, Christina Garsten | pp. 1-19 |
Articles
| Anthropology and Business: Influence and Interests | |
| Marietta L. Baba | pp. 20-71 |
| Horizons of Business Anthropology in a World of Flexible Accumulation | |
| Allen W. Batteau, Carolyn E. Psenka | pp. 72-90 |
| Close Encounters: Anthropologists in the Corporate Arena | |
| Melissa Cefkin | pp. 91-117 |
| Organization Theory Meets Anthropology: A Story of an Encounter | |
| Barbara Czarniawska | pp. 118-140 |
| Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory | |
| Annamma Joy, Eric Ping Hung Li | pp. 141-173 |
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